中英文

Time of issue:2019-06-06 00:00:00
EN / 中文
/
/
To see new solution and development trend of furniture industry under Covid-19
Check category

To see new solution and development trend of furniture industry under Covid-19

  • Categories:News
  • Author:
  • Origin:3F
  • Time of issue:2020-05-12 17:08
  • Views:

(Summary description)“Industrial Upgrading” and “Online Live marketing”, two key words analyzed the development of the furniture industry after COVID-19

To see new solution and development trend of furniture industry under Covid-19

(Summary description)“Industrial Upgrading” and “Online Live marketing”, two key words analyzed the development of the furniture industry after COVID-19

  • Categories:News
  • Author:
  • Origin:3F
  • Time of issue:2020-05-12 17:08
  • Views:
Information

A sudden outbreak epidemic has disrupted all market activities, and has made upstream and downstream furniture companies that are already under great pressure more turbulent and confused in the era of the times. As the epidemic is gradually controlled, what direction will the furniture industry develop in? How to change ideas? How to adapt to market changes? This is what every furniture person is thinking about.

 

The organizing committee held the second season "Home Furnishing people are in Action" online nonprofit event --- “Energizing 2020 • The First International Famous Furniture Online Summit Forum" on March 16-20. Chen Baoguang, Wang Weiyang, , Meng Ye, design director of Meng Ye, Liu Yingge, Zhong Song, Lu Tao, Fu Ning, Chengze and so on. 10 industry big names gathered online to discusse the development trend of the furniture industry and the key to make break through under the epidemic.      

 

Future Trend Prediction: Consumption level up and Industrial Upgrade 

 

Quotes:

Real estate industry has changed a lot, and the commercial housing and rental markets have been greatly affected. In the past, the era of rapid development of home furnishing with the real estate dividends passed, and the supply of home furnishing products is in excess of demand. Nowadays, the consumers is the center of home furnishing products consumption and high quality plays key role in it."

—— Li Cheng, Marketing director of Lin Shi Mu Ye  

 

Under the Covid-19 outbreak, we could see that it has a great impact on the economy and may lead to a shrinking consumer market. From the perspective of the impact of the epidemic on furniture industry, the turning point of real estate can be see obviously. The era of large real estate is over, and the manufacturing industry is going to be further upgraded

——Zhong Song, Independent artist, famous designer and co-founder of Wan Wu Home overall decoration service platform  

 

 

Details Explanation:

The real estate market has experienced a severe decline in a short term, which has suppressed the supply and demand of furniture. Meanwhile, the consumption capacity of the low-end consumer group has declined, and the high-end consumer group will be the main force in the future furniture consumer market. After the epidemic, more and more consumers will pay attention to the health of their families, and the concept of consumption will be more rational rather than impulsive buying, which will drive consumption upgrade.

Under the epidemic situation, many companies have to postpone the resumption of work, which means the production capacity would suffer a greater losses. In the medium to long term, the capacity bottleneck caused by the epidemic will bring enlightenment to furniture companies, which is good chance for small and medium-sized enterprises to accelerate the replacement of labor by automation and benefit upstream equipment manufacturers.

 

New Solution to make break-through: Online Live marketing

 

Quotes:

“At present, our company has more than 40 live broadcasters. Live broadcasting will be very normal, likes selling during the day and introducing brands, doing events and promotions at night. In the future, some products that can be sold online will be the heat products, but many home products are only for experiential so far. Therefore, the combination of online and offline is indispensable, such as original design products, custom home, etc., which means the offline space will become larger and larger.

    —— Liu Yingge, Chairman of the board of Zhuolong Furniture   

 

“Live broadcast is the lowest cost brand promotion.”

    —— Wang Weiyang, executive director and president of Tucson wood industry Co., Ltd.  

 

"Take Lin Shi Mu Ye as a business case to see how to attract consumers, the product prices, quality and experiential feeling would be same whenever it in online or physical store. After comparing prices online, consumers are able to buy more things in Lin Shi Mu Ye and get more discounts, which could be converted into offline consumption."

    —— Li Chengze, Marketing director of Lin Shi Mu Ye  

 

Details Explanation:

Despite the rapid development of e-commerce in the furniture industry in recent years and many furniture people are constantly exploring online channels, but as a traditional industry, the main sales channels are still offline sales, including specialized furniture markets, furniture building materials shopping malls, direct sales stores, etc. Under the epidemic, the delay in the resumption of business and the restrictions on the flow of people affected the sales of cost furniture and equipment manufacturers. At the same time, due to the delay of many exhibitions, the orders of furniture companies is also affected in the first half of the year. Many companies start to seek online channels, through online broadcast, WeChat advertising and other methods for brand promotion and product sales.

 

Meanwhile, many companies have turned the crisis into an opportunity through online live broadcast to obtained the trend of "online live marketing" dividends. In the future, online live broadcast may become a normal sales channel in the home industry and one of the company conventional marketing methods. The role of online stores and factories will be more and more concentrated on the presentation of corporate brands and services. Trading deals will happen more and more online, not just in shops and factories. Therefore, the promotion of the same price and same product online and offline is very important for the development of enterprises.

 

In order to further improve the service of exhibitors during the epidemic, taking advantage of the "online live marketing" heat, the upcoming season “Home Furnishing People are in Action” nonprofit community activity and online investment attracting are now being warmly prepared, please stay tuned!

 

Scan the QR code to read on your phone

Contact Us

Guangdong Modern Convention and Exhibition Management Co., Ltd

Tel: +86-769-85989920       +86-76985989921       E-mail: fbf@gde3f.com

Address: Gate No.12, Guangdong Modern International Exhibition Centre, Jia ju Avenue, Houjie Town, Dongguan 523948, China

Follow Us on

Copyright@1997-2015 Guandong Modern Convention and Exhibition Management Co.,Ltd        备案号: 粤ICP备09220111号-12